Fuel Your Pipeline with Data-Driven Strategies

Tune in for this informative keynote address from TechTarget's CEO Mike Cotoia. As an experienced leader in the B2B technology space, he'll shed light on how the buyer-seller dynamic is continuing to evolve, as well as what downstream effects are increasing the pressure on marketing and sales leaders across the globe. He'll also share new thinking on the role data can play in fueling an efficient, scalable go-to-market strategy.