More than two years into the pandemic and one thing is clear: B2B tech marketing and sales will never be the same. We’re all adjusting to a new normal. Our prospects are enabled and inclined to do more independent, digital research than ever before. With the rise of hybrid work, it’s hard to know where to find them and how best to engage them. Increasingly, they’re opting for a rep-free buying experience and leveraging online information to power their purchases. The region’s best technology providers are changing their processes to keep pace with this evolution. They’re also becoming much more data driven. This year’s ROI Summit will show you exactly how.
If you miss the in-person event in Singapore, you can still catch the best of the day's content by attending online. Register here to learn from some of the most successful marketing and sales professionals as they explain how they are refining their strategies, architecting their programs and reaffirming their relationship with one another to build brands, pipeline and their businesses.
Sam Weller, BrightTALK; Ariff Kamal, Cloudflare; Claudia Wong, CrowdStrike
Long live the webinar! Just because we’re starting to reintroduce some face-to-face activities into our marketing mix doesn’t mean that buyer aren’t still tuning into webinars. In fact, the average APAC tech buyer attends three each month. How do you ensure the right prospects show up for yours? This session will arm you with tactical webinar execution and promotion advice. From the ideal duration and format to keys to sparking interactivity and techniques for driving an engaged audience, we’ll share advice for creating wow-factor webinars.
Let’s face it. There’s nothing sellers like more than being in the same room with their prospects. But even with the return of physical events, most tech buyers are attending far fewer than they did before the pandemic. Today’s most successful salespeople rely on intent data to help identify their best prospects, gather the insights to effectively engage buyers and stay informed of key developments within their current customer base. You’ll meet a local seller who’s letting data power all these activities and see how data can tangibly contribute to sales success.
Meaghan Nichols, TechTarget & Min Erh Mah, Palo Alto Networks
This session provides a playbook for harnessing the power of intent data. Understand the different types of data on offer and how to best leverage various data sources (including your own) to penetrate your total addressable market. See the use cases that are contributing the most ROI to APAC regional and field teams. Hear first-hand how intent is transforming the way one multinational tech company is working across APAC.
James Cullinane, TechTarget; Tommy Foo, Menlo Security; Julia Zhou, TechTarget
Is it really possible to get multiple elements of a marketing program to work together seamlessly? Can you commit to longer-term engagements despite being held accountable for quarterly results? Yes and yes! Despite some challenges, marketers are increasingly architecting always-on, integrated campaigns that are delivering remarkable ROI – not to mention alleviating some of the burden of 3-month planning cycles. We’ll share some common ingredients of these types of program and offer advice for measuring their impact.
Aaron Tan, TechTarget; Gary Teh, Great Eastern; Nidhi Gupta, Portcast
Who better to explain how technology buying is evolving than IT leaders themselves? TechTarget’s APAC executive editor Aaron Tan will be joined by a CIO panel for an engaging discussion on how budgets are being allocated and decisions are being made. First, we’ll share the latest IT Purchasing Priorities research and highlight the winners and losers when it comes to near-and longer-term technology spend. Then, we’ll talk about the evolving purchasing process — who’s involved, how are they collaborating and how they want to interact with technology brands like yours. This is a discussion that nobody involved in marketing or selling technology will want to miss.