Thriving in the New Normal of B2B Tech Marketing and Sales

Who better to explain how technology buying is evolving than IT leaders themselves? TechTarget’s APAC executive editor Aaron Tan will be joined by a CIO panel for an engaging discussion on how budgets are being allocated and decisions are being made. First, we’ll share the latest IT Purchasing Priorities research and highlight the winners and losers when it comes to near-and longer-term technology spend. Then, we’ll talk about the evolving purchasing process — who’s involved, how are they collaborating and how they want to interact with technology brands like yours. This is a discussion that nobody involved in marketing or selling technology will want to miss.